ERCMPU, under the brand name milma, is marketing milk and milk products like Ghee, Butter, Ice cream, Yogurt, Curd, Sambharam, Sterilized Flavoured Milk, Peda, Chocolates, Fruit juice etc, in the districts of Ernakulam, Thrissur, Kottayam and Idukki. The current liquid milk sale of the Union is around 3.1 Lakh LPD. The distribution has been organized through a network of Dealers/Agents attached to the four Dairies, 7 transporters, 59 area distributors, 38 peripheral re-distributors, 25 wholesalers and 7463 retail agents. The Union has increased its liquid milk sales considerably during last four years thanks to various sales promotion programmes undertaken.

ERCMPU’s present overall market share is about 39% and in the Cochin Metro it is as   high as 56%. The Union is able to hold the price line of milk in the market just because of the commanding share it has in the urban market. Consequent upon capacity augmentation, the dairy is expected to get a commanding share of curd market too.