Chairman’s Address

 Hearty welcome to ERCMPU.

Our Union is the harbinger of hope for the dairy farmers of Ernakulam, Thrissur, Kottayam and Idukki Districts in Central Kerala. ERCMPU had creditable growth in milk procurement and sales during the first decade of its existence. Unhealthy competition from private operators, delays in effecting timely price revisions etc had posed major challenges to the Union. However, clearly thought out marketing strategies coupled with focused efforts in building up infrastructural facilities (especially aimed at strengthening cold chain and putting up homogenization facilities at dairies) helped the Union stand up to the competition and build up on market leadership.

We were in the forefront of struggles aimed at upholding the right of dairy farmers’ co-operatives to decide on milk price. It is heartening to note milma’s stand was endorsed by Hon’ble High Court of Kerala too. This strengthens my resolve to strive harder for better overall performance and to institute more welfare schemes for dairy farmers while committed to our motto “Farmers prosperity through consumer satisfaction”.

I look forward to a day when the ambit of milma touches the lives of all Keralites either as a milk producer or as a consumer. Towards this end ERCMPU is in the forefront of efforts to make Kerala self reliant in milk. The Union also has ambitious plans to introduce more value added products to cater to better serve consumers.

I am grateful to all the member APCOS, my colleagues in the Board, 50000 strong milk producer households, employees of ERCMPU, Kerala Co-operative  Milk Marketing Federation , our sister Unions TRCMPU & MRCMPU, National Dairy Development Board, 6000 odd dealers, government departments, local self governments, our bankers and other significant public's for the support extended to ERCMPU.

Regards,

Chairman

Ercmpu